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Business Development

Growing the company through key partnerships, products, and initiatives.

About the team

Ideal Concepts’ Business Development team is continually searching for new ways to expand and diversify our partnerships. The team explores ways to keep the company an insurance marketing and sales technology powerhouse by creating state-of-the-art products and technology. Whether that’s by connecting with top-rated and nationally leading insurance carriers or developing innovative insurance products that break grounds in the industry.

The Business Development team’s overall goals are to collaborate with like-minded, technology focused companies to develop new and exciting insurance strategies that help improve the individual insurance marketing, sales, and technology industries. Their overall objective is to expand the company’s revenue opportunities.

Team metrics

Recruited 100+ Carrier Partners

More Than 440% Partner Growth In 5 Years

Developed 5 Insurance Sales Verticals

Managed 10+ Marketing Co-ops/Year

PresidentMeet our President!

John Pequeno

John Pequeno’s foray into insurance came in 2005, as he was finishing his Master’s in Computer Engineering at Lehigh University and working as a developer at Lutron Electronics. He got the notion to create innovative sales tech for one of the least technologically advanced industries, insurance.

John started iWebQuotes, an insurance lead generation site that’s since evolved into a private insurance exchange. He launched SalesRadix, an intuitive Customer Relationship Manager hundreds of agents use to connect to individuals searching for insurance in real time. Since then, the company has grown exponentially, linking hundreds of thousands of clients with experienced insurance agents and reputable carriers.

John Pequeno
“Ideal Concepts strives to provide the most reputable insurance solutions for clients, the most innovative sales technology for agents, and the highest production levels for carriers.”

TestimonialsWhat people are saying