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Introducing our innovative solutions to the people who need them.

About the department

The Marketing department plays an essential part in the growth and success of Ideal Concepts by generating and procuring millions of leads per year for our insurance agents. These leads develop into sales, which helps our company meet its ambitious growth goals. They leave no stone left unturned as they harvest leads from a plethora of marketing channels and campaigns.

Our Marketing department works closely with our Recruiting, Sales, and Business Development departments to stay on top of current trends and brainstorm new ways of sourcing leads. Our marketers also collaborate with our trusted carrier partners to create comprehensive marketing campaigns throughout the year.

Department metrics

Produce 3.5 Million+ Leads/Year

Over 20 Different Marketing Channels

Create Over 160 Content Pieces/Year

More Than 10.5k Marketing Campaigns

Marketing DirectorMeet our Marketing Director!

Eric Munley

Eric Munley is the mastermind behind our Marketing department. With over 13 years of experience, Eric uses his marketing knowledge and skills to adapt to an ever-changing insurance landscape. Quick-witted and innovative, Eric earned his BA in Marketing and Business Administration from King’s College.

After working at various marketing-related jobs in Pennsylvania, Eric joined the Ideal Concepts Marketing team in May 2017. Since then, Eric has grown his team by adding marketing experts in various key roles. Together, the Marketing team works with nearly every department in the company.

Eric Munley
“Ideal Concepts has an innovative technology base, ethical, responsible culture, and a team of knowledgeable professionals.”

Department teams

Content Marketing


Content Marketing

When it comes to marketing, content is king. That is why our Content Marketing team develops high-quality marketing materials for all five of our insurance verticals. They make insurance easy to understand through engaging articles, videos, social media posts, and more.

Lead Generation


Lead Generation

Ideal Concepts originated as a lead generation company, and our Lead Generation team keeps the tradition alive by sourcing quality leads for our Sales teams. Thanks to internal marketing efforts and reputable vendors, our agents have a consistent flow of leads throughout the day.

Public Relations


Public Relations

Our Public Relations team handles Ideal Concepts’ public image. They are responsible for many public-facing tasks, including media inquiries, interviews with outside sources, special events for public outreach, and so much more.

Social Media


Social Media

There is more to social media than just likes, shares, and subscriptions. Just ask our Social Media team! They create engaging and informative posts on a variety of platforms to get our company message across clearly and succinctly.

TestimonialsWhat people are saying