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Lead Generation

Delivering high volume and high-quality insurance leads for our agents.

About the team

Generating millions of quality leads per year for multiple Sales teams with hundreds of agents may seem daunting, but the Lead Generation team at Ideal Concepts has the experience and passion required to get the job done. They use thousands of unique campaigns over various marketing channels to ensure our agents have a steady stream of leads throughout the workday.

The Lead Generation team attains the highest quality leads from both internal marketing efforts and reputable vendors. Despite a constantly changing landscape, our Lead Generation team procures high quality leads so that our Sales agents can focus on finding our customers the right insurance for their needs.

Team metrics

More Than 10.5k Marketing Campaigns

Produce 3.5 Million+ Leads/Year

Over 20 Different Marketing Channels

Generate For 5 Insurance Verticals

Marketing DirectorMeet our Marketing Director!

Eric Munley

Eric Munley is the mastermind behind our Marketing department. With over 13 years of experience, Eric uses his marketing knowledge and skills to adapt to an ever-changing insurance landscape. Quick-witted and innovative, Eric earned his BA in Marketing and Business Administration from King’s College.

After working at various marketing-related jobs in Pennsylvania, Eric joined the Ideal Concepts Marketing team in May 2017. Since then, Eric has grown his team by adding marketing experts in various key roles. Together, the Marketing team works with nearly every department in the company.

Eric Munley
“Ideal Concepts has an innovative technology base, ethical, responsible culture, and a team of knowledgeable professionals.”

TestimonialsWhat people are saying