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Privacy Policy

Updated: Mar 25, 2022

Thank you for your interest in Ideal Concepts, Inc. (“Ideal Concepts,” “we,” “us,” or “our”). This Privacy Policy to this website (“Website”) and any of our other websites where we post this document as the applicable Privacy Policy, along with any related websites, networks, applications, insurance agent and representative services, and communication channels (including online chat and telephone call centers), and other services provided by us

By accessing or using the Website, by accepting the Website’s Terms of Use, or by submitting your information for a job application, you agree on behalf of yourself that you have read and understand this Privacy Policy. If you do not agree with this Privacy Policy, do not access or use the Website.

Changes to this Privacy Policy

We reserve the right to update this Privacy Policy at any time. All updates will be effective immediately upon posting of the updated Privacy Policy on the Website.

We will let you know via email and/or a prominent notice on our Website, prior to the change becoming effective and update the "Last Updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes.

Your Consent

You hereby agree with and consent to the collection and processing of your personal information as described in this Privacy Policy. Your personal information may be collected, processed and stored by Ideal Concepts or its services providers in the United States and other countries where our servers reside. Please be aware that the privacy protections and legal requirements, including the rights of authorities to access your personal information, in some of these countries may not be equivalent to those in your country. You hereby agree with and consent to the transfer of your personal information to the United States and other countries where Ideal Concepts or its third party partners operate. You have the right, at any time, to withdraw your consent to Ideal Concepts’ collection and processing of your personal information, or to the transfer of your personal information to the United States and other countries where Ideal Concepts operates. You may withdraw your consent by utilizing the contact methods provided in this Privacy Policy.

Collection of Personal Information

The categories of personal information that Ideal Concepts may collect about you are listed in the table below:

Category Examples Collected
Identifiers A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, driver's license number, passport number, or other similar identifiers. YES
Specific Personal Information Categories A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some Personal Information included in this category may overlap with other categories. YES
Protected Classification Characteristics Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). YES
Commercial information Records and history of products or services purchased or considered. NO
Biometric information Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. NO
Internet or other similar network activity Interaction with our Website or advertisement. YES
Geolocation data Approximate physical location. YES
Sensory data Audio, electronic, visual, thermal, olfactory, or similar information. NO
Professional or employment-related information Current or past job history or performance evaluations. YES
Non-public education information Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. YES
Inferences drawn from other Personal Information Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. NO

Personal Information You Provide

On this Website we may ask you to provide us with certain personal information that can be used to contact or identify you personally, including, but not limited to:

  • First and Last Name
  • Email Address
  • Phone Number
  • Address
  • Social Security Number
  • Driver’s License
  • Other identifiers

Passive Collection of Personal Information

As You navigate around the Website, certain information can be passively collected (that is, gathered without you actively providing the information), using various technologies. We may passively collect and use information in a variety of ways, including:

  • Usage Data: Usage Data is collected automatically when using the Website. Usage Data may include information such as your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Website that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
  • Through Your Browser and Device: When you access the Website by or through a mobile device, we may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data. We may also collect information that your browser sends whenever you visit our Website. You can enable or disable access to this information at any time through your Device settings.
  • Cookies: Cookies are pieces of information stored directly on the computer you are using. Cookies allow Us to collect information such as browser type, time spent utilizing the Website, pages visited, and language preferences. We, and our service providers, use the information for security purposes, to facilitate navigation, and display information more effectively. In addition, we use cookies to gather statistical information about Website usage in order to continually improve its design and functionality, understand how individuals use it, and to assist Us with resolving questions regarding it.
    you can choose to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify Your browser settings to decline cookies if you prefer. If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) to disable existing cookies; or (iii) to set your browser to automatically reject any cookies. If you set your browser to reject cookies, part of the Website may not work for you.
    Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on your personal computer or mobile device when you go offline, while Session Cookies are deleted as soon as you close your Web browser.
  • Pixel tags, Web beacons, clear GIFs, or other similar technologies: These may be used in connection with some Website pages to, among other things, track the actions of Website users and compile statistics about Website usage and response rates.

We may permit third-party advertising partners to use the foregoing tracking technologies to collect information about your browsing activities over time and across different Websites when you use the Website. For example, we use advertising services providing by third-party ad partners, such as Google, to market our service to you on other Websites and online services. Through a process called “retargeting,” each service places a cookie on your browser when you visit the Website so that they can identify you and serve you ads on other sites around the Web based on your browsing activity. To avoid use of this information for advertising by these third-party ad partners, you can change Your browser settings to reject cookies or to notify you when cookies are set and you could select the Do Not Track option on your browser, though we have no control over and cannot confirm whether these third-party ad partners honor the Do Not Track browser signal. Additionally, many advertising companies are members of the Network Advertising Initiative or Digital Advertising Alliance and/or provide opt-outs on those industry pages at networkadvertising.org/choices or aboutads.info/choices.

Use and Disclosure of Your Personal Information.

We may collect your information on our website for a variety of reasons including job applications, contact requests and more. At Ideal Concepts, your privacy is our highest priority. We will not disclose, sell, rent or otherwise distribute your personal information to anyone who is not directly involved in processing your request from our company.

In the case that you are applying for a position with our company, we understand that this may be a very sensitive request, especially when you are currently employed. Your information will be kept private, and will only be shared for the purposes of processing your application, and doing required human resources activities so that we may properly consider you for the position. Your information will never be given to any entity not directly involved in the hiring process for our company.

If you contact us for any other reason, we will use the same level of discretion in processing your request. Your information will only ever be shared with our employees and partners for the purpose of processing your request. Your information will never be given to any entity not directly involved in processing your request for our company.

We may use and share aggregated information for the purpose of training when it enables us to improve and enrich our customer support. We appreciate your interest in our company and would like to thank you for the opportunity to work together.

In the preceding twelve (12) months, we have not sold any personal information.

In the event that Ideal Concepts begins selling personal information, this Privacy Policy will be updated to reflect that sale and you will be notified of such update. Additionally, you will be provided the ability to opt-out of the sale of your personal information collected by Ideal Concepts by clicking a DO NOT SELL MY PERSONAL INFORMATION link.

In the last 12 months, We have disclosed these categories of Personal Information about consumers for a business purpose:

  • Personal identification information such as real name, postal address, online identifier, and email address.
  • Internet or other electronic network activity, including but not limited to, browsing history, search history, and information regarding your interaction with the Site.
  • Employment History and other job related information

Additional Information About Privacy and Security at Ideal Concepts

Browsers and Internet Security

Any time you enter or provide personal information and sensitive information (such as credit card number and social security number) in our website, we encrypt it using Secure Socket Layer (“SSL”) technology. SSL protects information as it crosses the Internet. To support this technology, you need an SSL-capable browser. Ideal Concepts recommends using encryption at least as strong as the 128-bit encryption available in browsers such as recent versions of Microsoft’s Internet Explorer or Google’s Chrome browser. These browsers will activate SSL automatically whenever you begin shopping for a plan on our website and when you return to our website to complete an application.

In most browsers, you will see either a locked padlock or a key icon to indicate your session connection is taking place via a secure server. This icon indicates you are visiting a secure area within a website.

If you need a strong encryption browser, you can go to the Microsoft website or the Google website to download the latest Internet Explorer or Chrome browser. We do not recommend the use of beta browser versions.

No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Web site, you can contact us at privacy@idealconcepts.com.

Security Risk of Using Non-Approved Automated Software Applications

For security reasons to guard the safety of your data, access to this website is limited to SSL-capable browsers such as recent versions of Microsoft’s Internet Explorer or Google’s Chrome. Under no circumstance should you use any software, program, application, or any other device to access or log-in to the Ideal Concepts website to automate the process of obtaining, downloading, transferring or transmitting any content to or from our computer systems, website or proprietary software.

Links to Other Websites

Our website may contain links to other websites. Please note that when you click on one of these links you are “clicking” to another website. Company is not responsible for the information privacy practices or the content of such websites. We encourage you to read the privacy policies of these linked websites as their information privacy practices may differ from ours.

Your Rights Over Your Information

California Data Subjects

This Privacy Policy section for California residents supplements the information contained in our Privacy Policy and it applies solely to all visitors, users, and others who reside in the State of California.

The California Consumer Privacy Acts provides California residents with specific rights regarding their personal information. If you are a resident of California, you have the following rights:

The right to notice. You have the right to be notified which categories of personal information are being collected and the purposes for which the personal information is being used.

The right to request. Under CCPA, you have the right to request that we disclose information to you about our collection, use, sale, disclosure for business purposes and share of personal information. Once we receive and confirm your request, we will disclose to you:

  • The categories of personal information we collected about you;
  • The categories of sources for the personal information we collected about you;
  • Our business or commercial purpose for collecting or selling that personal information;
  • The categories of third parties with whom we share that personal information
  • The specific pieces of personal information we collected about you; and
  • If we sold your personal information or disclosed your personal information for a business purpose, we will disclose to you:
    • The categories of personal information categories sold; and
    • The categories of personal information categories disclosed.

The right to say no to the sale of Personal Information (opt-out). You have the right to direct us to not sell your personal information. To submit an opt-out request please contact us at privacy@idealconcepts.com or 610-740-0000.

The right to delete Personal Information. You have the right to request the deletion of your personal information, subject to certain exceptions. Once we receive and confirm your request, we will delete (and direct our service providers to delete) you personal information from our records, unless an exception applies.

The right not to be discriminated against. You have the right not to be discriminated against for exercising any of your consumer's rights.

Under California Civil Code Section 1798 (California's Shine the Light law), California residents with an established business relationship with us can request information once a year about sharing their personal information with third parties for the third parties' direct marketing purposes.

If you'd like to request more information under the California Shine the Light law, and if you are a California resident, you can contact us using the contact information provided below.

California Business and Professions Code section 22581 allow California residents under the age of eighteen (18) who are registered users of online sites, services, or applications to request and obtain removal of content or information they have publicly posted.

To request removal of such data, and if you are a California resident, you can contact us using the contact information provided below.

Be aware that your request does not guarantee complete or comprehensive removal of content or information posted online and that the law may not permit or require removal in certain circumstances.

Exercising Your Rights

In order to exercise any of your rights as described herein, you may submit a verifiable consume request to us by either contacting us via the contact methods provided below or by visiting the website.

Your request to us must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with the required information if we cannot:

  • Verify your identity or authority to make the request.
  • And confirm that the personal information relates to you.

Ideal Concepts will not discriminate in any way against any users of the Website that exercise their rights as provided by law.

Your Right to Complain

If you have a complaint as to our use of your personal information, you may file a complaint with us, the California Attorney General, the applicable Supervisory Authority, any other governmental agency, and/or a judicial body.

A complaint may be submitted directly to Ideal Concepts through the contact methods presented below.

Contact Us

Ideal Concepts, Inc.
842 Hamilton St, Suite 800
Allentown, PA 18101