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Core values

Learn about the principles that form the foundation of our company and guide our decisions

A letter from Ideal Concepts’ President John Pequeno

As an individual, you have a set of Core Values you’ve developed throughout your lifetime that define who you are as a person.

We believe each of these values should be on display by every employee during every communication, and we strive as a company to be an example of our Core Values in the community.

A letter from Ideal Concepts’ President John Pequeno

As an individual, you have a set of Core Values you’ve developed throughout your lifetime that define who you are as a person.

Maybe you pride yourself in focus on others, your family, or education. Perhaps you most value integrity and kindness.

If you’re here, hopefully that means in your personal life, you subscribe to similar Core Values as we do as a company - a focus on people, innovation, knowledge, and excellence.

It’s difficult to summarize an entire company’s Core Values, which are supposed to act as a guideline for all team members in their work and help shape the entire company’s culture. We’ve thoughtfully selected the standards we want to uphold, maintain, and propagate every day.

Some of Ideal Concepts’ brands have been around for more than 20 years. We’re hopeful that in 20 more years, our name will be synonymous with our Core Values: People, Innovation, Knowledge, Excellence.

John Pequeno

President of Ideal Concepts, Inc.

Integrity

We strive to do what’s best for our clients.

Integrity

We strive to do what’s best for our clients.

Our company is built on expectations of the highest level of integrity, in order to deliver our mission to our customers. We believe sustainable growth can only be built on a foundation of trust and goodwill. This must be earned by delivering flawless solutions, with remarkable service, to every client, which can only be provided through genuine actions and pure intent.

Ingenuity

We innovate to create novel products and technology that improve our clients’ experience.

Ingenuity

We innovate to create novel products and technology that improve our clients’ experience.

Ingenuity and genius insight are at the very core of our company. It starts with an idea, that when combined with creativity and scientific analysis, drives the innovations we deliver as a company. This is the fuel which propels us forward, allowing us to achieve our mission.

Tenacity

We work hard so our clients don’t have to.

Tenacity

We work hard so our clients don’t have to.

An idea alone, no matter how genius, has little value without hard work and determination to deliver it. True value is achieved by unbending resolve and flawless execution. By working tirelessly towards the benefit of our clients, we can truly deliver on our mission.

Mastery

We continually expand our knowledge and skills to establish our expertise.

Mastery

We continually expand our knowledge and skills to establish our expertise.

A high level of knowledge combined with quality execution leads to the mastery of a subject. Focus on our other core values allows us to achieve mastery within our industry, and it is this achievement which guides us to grow beyond our peers in ability and delivery. Our expertise helps provide flawless solutions to our clients.

Simplicity

We work through complex challenges to deliver effortless solutions.

Simplicity

We work through complex challenges to deliver effortless solutions.

Although achieving flawless solutions may take significant Integrity, Ingenuity, Tenacity, and Mastery, the solutions provided should be straightforward. We work diligently through intricate challenges to provide simplified solutions, so that our clients’ interactions with us are effortless.