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About us

Learn why we’re an award-winning insurance marketing and technology company.

It started with an ideal concept...

John Pequeno, President of Ideal Concepts Inc.

It started with an ideal concept...

…what if buying and selling health insurance was actually quick and easy? Ideal Concepts founder John Pequeno graduated Lehigh University in 2005 with a computer engineering degree and the desire to revolutionize an industry. The individual health insurance market was one of the least technologically advanced industries in the country.

Agents were still making appointments, selling face to face and writing paper applications. John set out to transform the industry by facilitating the sale of health insurance from carrier, to agent, to client, through cutting edge technology.

Our story

Who we are

Our mission is to provide flawless solutions with remarkable service to every client


We passionately believe in our vision and mission, and the impact we provide for our clients.


We recognize opportunities, and then take ownership and initiative, in support of our mission.


We are determined to realize our goals, and do not compromise on quality.


We continually refine our knowledge and skills, so that we expand on our expertise.

Leadership team

Company news

Commmunity giving

Ideal Concepts philanthropic efforts are rooted in the company’s desire to invest in our employees, families, and communities. We believe we have a social responsibility to ‘give back’ to the environment that welcomed us and continues to support us. We have a few key events/fundraisers that have grown close to our hearts over the years, and always welcome more opportunities for service.

Awards & Recognitions

Contact us

Contact us

Need to get in touch with Ideal Concepts? We’re ready to help with any questions, concerns or comments you might have!