Learn why we’re an award-winning insurance marketing and technology company.
…what if buying and selling health insurance was actually quick and easy? Ideal Concepts founder John Pequeno graduated Lehigh University in 2005 with a computer engineering degree and the desire to revolutionize an industry. The individual health insurance market was one of the least technologically advanced industries in the country.
Agents were still making appointments, selling face to face and writing paper applications. John set out to transform the industry by facilitating the sale of health insurance from carrier, to agent, to client, through cutting edge technology.
Ideal Concepts incorporates
Ideal Concepts launches an agency
Agency grows into one of the largest in the country
The Affordable Care Act (ACA) is signed into law
Ideal Concepts partners with American Better Health Organization (ABHO)
President of Ideal Concepts, Inc.
John got the notion to create innovative sales tech for one of the least technologically advanced industries, insurance. He started iWebQuotes, an insurance lead generation site and private insurance exchange as well as SalesRadix, an intuitive Customer Relationship Manager that connects people looking for insurance with licensed agents. The company has grown exponentially, linking hundreds of thousands of clients with agents and carriers.
Administrative Services Director
Ashley started with Ideal Concepts as a case manager back in 2010. By 2011, she had worked her way to a new role as our commission account specialist. Ashley was known for being skilled in all our administrative positions before her promotion to Administrative Manager in mid-2015. Ashley oversees all administrative departments, making sure every team runs smoothly for brokers and clients.
Software Engineering Director
Vikas has been with Ideal Concepts since its inception in some capacity or another. Originally contracted to handle some engineering work, Vikas eventually joined our team as the only engineer. Now, he manages a team of 15 engineers! He has over 17 years of software engineering experience, which has proven to be invaluable to our efforts as an insurance technology leader.
Health Sales Director
Michael has been with Ideal Concepts for the past 11 years and has more than 15 years of sales experience. He got his start selling independent brokers health and life leads, back when Ideal Concepts’ main venture was lead generation. Michael soon became a broker himself. After 6 years as one of the top sales agents in the country, Michael took on a leadership role as a sales manager in the fall of 2013 and was promoted to Health Sales Director in 2020.
Medicare Sales Director
Michael has over 13 years of Medicare Sales experience and leading innovations and strategies in the Healthcare industry. His career began as a sales agent giving him the experience and perspective to be a highly effective sales leader. Prior to joining Ideal Concepts in December of 2021, he hast built and led large scales and exchange operations at industry leading companies.
Eric has been working in human capital management for 14 years with specific focus on leading and designing high volume staffing strategies. He assumed the position of Recruiting Manager with Ideal Concepts in 2017 where he implemented the framework to launch an aggressive and effective recruiting organization. Eric was promoted to Recruiting Director in 2020 and continues to drive the strategic vision of exponentially growing the company.
Eric is the mastermind behind our Marketing department. With over 13 years of experience, Eric uses his marketing knowledge and skills to adapt to an ever-changing insurance landscape. He joined Ideal Concepts as Marketing Director in 2017. Since then, Eric has grown his team by adding marketing experts in various key roles. He was promoted to Marketing Director in 2022.
For the 4th year in a row, Ideal Concepts was recognized as one of the Fastest Growing Companies in the Lehigh Valley
For the fifth year in a row, Ideal Concepts was named one of America's Fastest Growing Companies
Reopening the federal Affordable Care Act marketplaces will allow Americans affected by COVID-19 to enroll in health plans
A message from Ideal Concepts' President regarding the company's latest plans for returning to the offices in 2021
A message from Ideal Concepts' President regarding the company's updated COVID plans for 2020
Ideal Concepts President John Pequeno details the company's contingency plan in the wake of the COVID-19 outbreak
Ideal Concepts has ranked #6 on the Fastest Growing Companies list for 2019
Our sales management team explains the importance of having insurance and why they work in the industry
Positive employee surveys lead to Ideal Concepts’ third consecutive year as a Top Workplace in the Lehigh Valley
Lehigh Valley Business named Ideal Concepts #4 in the Lehigh Valley for growth over the past three years
Ideal Concepts & American Insurance Organization both made the list based on revenue growth
Ideal Concepts' partner Ambetter spotlights president John Pequeno as a preferred broker for Q3 2018
For the second year in a row, Ideal Concepts has achieved "Top Workplace in the Lehigh Valley" status.
Ideal Concepts teams up with Health Care Sharing Ministry Altrua HealthShare to offer more health coverage options
Both American Insurance Organization and Ideal Concepts are ranked in the top 20% on this year's list.
Ideal Concepts is expanding to an additional office building located on Hamilton St. in Allentown.
Ideal Concepts' annual $10k scholarship was awarded to two deserving students.
Ideal Concepts given a Governor's Achievement Award for outstanding workforce development success.
What changes can we expect for Ideal Concepts based on the election of Donald Trump as President of the United States?
Ideal Concepts, Inc. & American Insurance Organization is launching Medicare products for the first time
Medicare Advantage and Supps will be launching this fall and Ideal Concepts is in need of an experienced sales manager to oversee the launch
HHS is proposing limiting short term medical plans to only three months.
Ideal Concepts talked to WFMZ about difficulties filling open positions
Ideal Concepts, Inc. kicks off Open Enrollment with the launched of our private health exchange
Top national carrier reveals Ideal Concepts is the #1 producer for individual health insurance
SalesRadix.com launches with information about Ideal Concept's revolutionary sales platform
Lehigh Valley Business names Ideal Concepts President John Pequeno to their 2015 "Forty Under 40" List
Ideal Concepts, Inc. is always looking for experienced sales agents to sell ACA approved Health and Life insurance to individuals across the country
Business of the Year
40 Under 40
2018, 2019, 2020, 2021
Fastest Growing Company
2017, 2018, 2019, 2020, 2021
Governor's Achievement Award
Better Business Bureau A+
2017, 2018, 2019
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