Public Relations is more than just writing and distributing press releases, although Ideal Concepts’ PR team does that well. They also handle media inquiries, schedule interviews with outside sources, write story pitches for journalists, conduct market research on the company’s messaging, and create and execute special events for public outreach.
The PR team works closely with all internal departments to make sure the company’s message is universal and on target. Then, they use their ability to cultivate industry relationships and craft engaging stories to promote company initiatives to the public.
