In the insurance world, there is no shortage of data! Each data point that we collect can be used to improve our customer experience, optimize our agent experience, and finetune the accuracy of our marketing. Ideal Concepts holds data in the highest regard and is proud to be a data-driven organization. To support this vision, Ideal Concepts has an entire team dedicated to granular data analysis, projection modeling, and AI-based forecasting.
Our data scientists play an integral role in all our marketing efforts and decisions. They prepare timely, actionable reports centered on return on investment (ROI), cost per acquisition (CPA), conversion/close rate, and more. This team also works to process, cleanse, and verify the integrity of the data used for analysis.